PUBG could get a ‘socialist makeover’ in China

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Tencent’s agreement to become the Chinese publisher of PlayerUnknown’s Battlegrounds in the region could result in some drastic changes to the game for Chinese players.

The English language press release about Tencent and Bluehole’s partnership quotes Tencent’s senior VP Steven Ma as saying: “PUBG is currently the most popular survival shooter game, and is enjoyed by users all over the world. Tencent will localize and operate the game by catering to the preferences of Chinese gamers. We will also offer a different, fun experience on PC.”

However, Reuters’ translation of the Chinese release reads a little differently.

PUBG faced the looming threat of a possible Chinese ban earlier this month after the China Audio-Video and Digital Publishing Association declared that it is “too bloody and violent” for sale in the country, “deviates from the values of socialism” and is “deemed harmful to young consumers”.

Now the company has said that it will “make adjustments to content … and make sure they accord with socialist core values, Chinese traditional culture and moral rules”.